Sometimes it pays to go completely left field. We helped Elite Fixtures, a lighting company, create fun mashups of existing pop culture staples with their prominent product – lamps. The result was several posts around movies, comic books, and art, each of which resulted in 10+ pickups for the company.
It culminated in a piece from DailyDot which summarized the series, leading them to describe the effort with this sentence: “There is only one word for this kind of creativity, ladies and gentlemen: brilliant.”
