We wanted to make our client stand out in the business space, so we focused on two things: covering a lesser known, but pervasive topic and elevating the visuals with animation.
Everyone has heard of the glass ceiling — by highlighting a phenomenon known as the glass cliff, we were able to capitalize on a topic that people cared about (gender bias in the workplace) in a new way. This resulted in Fundera, and the post is ranking on page one for the keyword "glass cliff."
