Want to leave an impression online? Build something beautiful. That's what we did in this piece for client ProFlowers, highlighting our team's crafting, photography and videography skills to build a beautiful balloon arch with floral highlights.
With those skills we built three shareable assets: a video, mini step-by-step cards, and a full infographic shareable that broke down the steps needed to create something similar yourself. We do this to expand the distribution reach to YouTube, but also to give bloggers several options to share on their site.
The video has 175,000+ views to date, and the post currently ranks page one for "DIY balloon arch". In addition, it generated 21 links for the client, helping build bottom-funnel value while raising top-funnel awareness.
