To stand out with content marketing, you need to be creative. Our team found a way to combine search demand with an artistic approach for art auction client Invaluable, building sharable quote images that highlighted the many hilarious quips Shakespeare has in his library.
In addition, we made it interactive to let people filter by the recipient of said insult, adding a layer of usability many don’t get to. The results spoke for themselves: a page one ranking for “Shakespearean insults”, 1,000+ social shares, and 20 linking root domains.
